Entropy
Paid Media Specialist
Job Description
Overview
As an Associate Analyst, build and optimize paid search and paid social campaigns for multiple clients. Drive client satisfaction by meeting or exceeding KPIs through high-quality campaign execution, customer insight, data-driven analysis, and ongoing optimization.
Responsibilities- Execute and support paid search and paid social campaigns, including account setup, campaign creation, strategy development, optimization, and management
- Use reporting, analytics, and trend tools on a daily basis.
- Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up / audit, bid and budget management.
- Effectively prioritize work to maximize results for clients.
- Track and monitor reporting of campaign results daily/weekly/monthly, and prepare suggestions and optimizations for client discussion.
- 2-4 years of related paid media work ...