Paid Media Specialist (12-month contract)

Job Description

The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.

Key Responsibilities

• Drive the development of media plans, identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.
• Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists.
• Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.
• Lead Ad Operations (Ad Ops) by ove...