Canadian Tire
Omnichannel Campaign Lead
Job Description
The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver high‑performing, data‑driven media programs that achieve measurable business outcomes.
You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.
What you'll do
Campaign Performance and Budget Management
+ Own end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting
+ Collaborate with cross-functional partners to design media pro...
You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.
What you'll do
Campaign Performance and Budget Management
+ Own end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting
+ Collaborate with cross-functional partners to design media pro...