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Officer, Digital Business & Growth – Digital Banking
Officer, Digital Business & Growth – Digital Banking
Responsibilities: Assist Head of Digital Banking to formulate and execute effective marketing strategy to achieve growth objectives / targetsKey team member to implement campaign / promotion and oversee all aspects of marketing activities including search engine marketing, e-mail, social media marketing, display advertising, offline media, etc.Compile regular reports and keep track the campaign performance and to drive digital growth (including adoption, usage, conversion / sales, etc.) of the respective products / services (including Online General Insurance, Open API, etc.) according to prioritizationPrepare post-implementation review and liaise with business stakeholders, third parties service providers, business partners, merchant partners, etc. to improve the p...