Media Research & Insights Specialist

Publicis is looking for a data-driven, detail-oriented Audience Strategist (Manager Level) to join our offshore team. This role is critical in supporting the development of connected paid and owned media strategies, leveraging insights from multiple platforms and tools. You’ll collaborate closely with strategy leads, media planners, and CRM teams to drive performance through smart, insight-led audience recommendations.

Overview

Training & Enablement

• Train and mentor other strategists on tools, data, processes, and audience development best practices
• Create enablement materials such as templates, walkthrough guides, and case studies to support capability and upskill across the agency teams
• Stay current with platform updates, data trends, and audience capabilities to identify innovation opportunities

Responsibilities

Key Responsibilities:

• Analyze first-, second-, and third-party data using various plat...