Media Enablement Lead

A Day in the Life

This role sits at the intersection of data strategy, financial compliance, and media operations. As the Media Enablement Lead, you will be the essential link between Finance, Data, and Media teams, transforming complex measurement frameworks into clear, actionable ways of working. This is a builder's role where you'll have real ownership and visible impact in a high-visibility, cross‑divisional position.

Your key responsibilities will include:

• Advanced Measurement & Data Strategy: Lead Canada’s media activation strategy for Amazon Marketing Cloud (AMC), define the 1P data audience strategy (LiveRamp), and oversee the deployment of Marketing Mix Modeling (MMM) for our flagship brands.
• Financial Compliance & Tools: Serve as the main point of contact for our media finance tool (Melody), owning training, access, and operational support to ensure seamless budget compliance.
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