The Branding People Sdn Bhd
Media Buyer
Job Description
We're The Branding People — a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into sustainable business growth.
Our partners are scaling fast, and long-term customer value matters more than ever. If you're a Media Buyer who understands how to build campaigns that retain, nurture, and maximize customer lifetime value — you'll fit right in.
What You'll Be Crafting
- Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok, and other relevant channels — with a strong focus on customer retention and lifecycle marketing.
- Design and manage full-funnel strategies that go beyond acquisition, including retargeting, re-engagement, upsell, and loyalty-driven campaigns.
- Analyze customer behavior, cohort performance, and lifecycle data to identify opportuni...