American Air Filter Company, Inc.
Marketing Specialist
Job Description
Position Summary
We are currently recruiting for a Marketing Specialist to join the existing Industrial Air Quality Business Unit team in our Power & Industrial (P&I) Division. The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention.
Position Responsibilities- Lead Generation
- Develop and execute targeted email marketing campaigns to nurture leads, promote products, drive conversions, and grow our subscription program via HubSpot and Salesforce campaigns.
- Segment email lists and personalize messaging to deliver relevant content to different audience segments.
- Develop clear marketing KPIs and monitor email performance metrics and conduct A/B testing to optimize campaign effectiveness.
- Maintain and manage a weekly marketing calendar with upcoming campaigns, frequently collaborating with managers and ...