Virtustant
Marketing Specialist
Job Description
About the Company
Our Client is focused on enhancing their digital marketing efforts and streamlining social media advertising to drive customer engagement and sales.
What You’ll Do
The Marketing Specialist will be responsible for managing social media advertising and digital marketing initiatives. This role requires managing multiple platforms and overseeing advertising efforts to optimize performance and drive growth.
Your Core Responsibilities
- Manage Meta advertising, including tracking monthly spend and conversion rates.
- Oversee email marketing through Klaviyo, crafting targeted content based on customer purchase history.
- Develop and test new advertisement concepts.
- Upload and manage creative assets for all advertising accounts.
- Assist with Shopify tasks, including tracking tools and coupon setup.
- Significant experience with Meta Ads, Klaviyo, and Google Shopping.
- P...