Jostens, Inc.
Marketing Specialist B2B
Job Description
GENERAL DESCRIPTION OR PURPOSE OF THE JOB
This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.
RESPONSIBILITIES / ESSENTIAL FUNCTIONS
Email Development and Tracking
- Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
- Implement marketing campaigns that will optimize Salesforce pipeline development.
- Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation...