Marketing Manager, Vantage

PURPOSE:

Vantage is a SaaS startup owned by WhiteWater that uses guest data to improve guest experience and operational efficiency for water and theme parks. The Marketing Manager plays a pivotal role in driving demand by planning, writing, measuring, and continuously refining marketing strategies that support brand growth and revenue. While Vantage’s primary go-to-market channel is currently through the WhiteWater Sales team, the role also focuses on developing and expanding strategic partnerships. As part of a small, dedicated Vantage team and the broader WhiteWater Marketing team, the Marketing Lead works closely with designers, digital, tradeshow, and web partners, reporting directly to the Chief Marketing Officer for strategic direction while remaining fully dedicated to Vantage. This startup environment requires a motivated, self-sufficient problem solver who is comfortable working across the full marketing spectrum, from social content and product marketing to...