Hershey Company
Marketing Manager, Innovation at The Hershey Company
Job Description
Join The Hershey Company as an Associate Marketing Manager, focusing on innovation in Canada. Shape brand success through impactful consumer-driven strategies.
As the Associate Manager for Innovation, your primary responsibility will be to carry out the marketing innovation agenda for Hershey Canada. This role calls for strong analytical abilities and creative thinking to develop products that resonate with consumers. You’ll guide cross-functional teams through the innovation lifecycle, helping to transform insights into market-ready products that enhance Hershey’s brand equity.
Key Responsibilities:
• Lead analysis of consumer trends and competitive markets
• Enhance collaboration among internal teams
• Navigate innovation projects through the governance framework
• Develop comprehensive strategies for product launches
• Elevate Hershey's innovation capabilities through training
Requirements:
• Preferred B. Comm. with Marketing focus
• A minimum of 2-3 ye...
As the Associate Manager for Innovation, your primary responsibility will be to carry out the marketing innovation agenda for Hershey Canada. This role calls for strong analytical abilities and creative thinking to develop products that resonate with consumers. You’ll guide cross-functional teams through the innovation lifecycle, helping to transform insights into market-ready products that enhance Hershey’s brand equity.
Key Responsibilities:
• Lead analysis of consumer trends and competitive markets
• Enhance collaboration among internal teams
• Navigate innovation projects through the governance framework
• Develop comprehensive strategies for product launches
• Elevate Hershey's innovation capabilities through training
Requirements:
• Preferred B. Comm. with Marketing focus
• A minimum of 2-3 ye...