The Hershey Company
Marketing Manager: Hershey & Oh Henry
Job Description
Job Title: Marketing Manager – Hershey and Oh Henry
Pay range: $103,000 - $127,000
How will you fit in the big picture?
As a Marketing Manager of Hershey & Oh Henry brand, you will play a leadership role throughout the corporation as the brand owner responsible for the growth and overall health of the brand portfolio. The organization will look to you to deliver on your business objectives and will rely on your leadership skills to lead a team of internal and external cross‑functional teams to execute your brand strategy flawlessly.
What will you do?
- Develop and implement annual business reviews and marketing plans based on solid analysis and strong consumer insights.
- Work with research team members to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
- Lead the development and execution of brand building initiatives including promotions and/or advertising, ens...