Job Description
Job Description:
We are seeking a Product Manager to join a leading multinational food company, focusing on the candies category .
The ideal candidate is analytical, creative, and execution-oriented, with the ability to move seamlessly between strategic thinking and operational project management . This position requires frequent interaction with global and regional marketing teams .
Key Responsibilities:
- Develop and lead brand strategy and integrated communication plans aligned with both global and local brand positioning and local market needs
- Coordinate the innovation and portfolio renovation pipeline from concept to in-store execution
- Analyze market trends, competitors, and consumer behavior to identify opportunities and generate insights
- Manage the product portfolio, including pricing strategy, assortment, and lifecycle management
- Manage the category P&L, en...