Job Description
Reporting to the Senior Manager, Everyday Banking Marketing, the Marketing Manager, Branch Growth is accountable for championing Marketing of Chequing and Savings accounts throughout our national branch network to drive profitable customer growth.
The successful candidate will monitor and develop branch channel performance analytics to recommend, develop, and execute Marketing strategies that profitably grow business, market share, and other applicable metrics for the channel. They will build and manage relationships with internal and external partners that are key to the sales and distribution of products within our branch network, including serving as the key Marketing contact for a team of four Regional Program Managers across Canada.
This role additionally maintains an understanding of branch channel business objectives to develop strategic and tactical plans, integrate product channel plans across assigned portfolios, maximize opportunities, and minimize risks. T...
The successful candidate will monitor and develop branch channel performance analytics to recommend, develop, and execute Marketing strategies that profitably grow business, market share, and other applicable metrics for the channel. They will build and manage relationships with internal and external partners that are key to the sales and distribution of products within our branch network, including serving as the key Marketing contact for a team of four Regional Program Managers across Canada.
This role additionally maintains an understanding of branch channel business objectives to develop strategic and tactical plans, integrate product channel plans across assigned portfolios, maximize opportunities, and minimize risks. T...