Job Description
Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.
What You’ll Do
The Marketing Manager (Awareness & Consideration) is responsible for driving growth in key metrics at the top of the marketing funnel, namely brand awareness and brand consideration. To do so, the role is focused primarily on building the Specsavers brand across Canada through omni‑channel campaigns. The scope of the role is broad, yet defined, with ownership from start to finish on all brand building campaigns — from research and insights, through to campaign development and execution, as well as budget management. There is also an active role in helping set future plans for the business through the annual planning process. The role delivers against business objectives in close partnership with a variety of stakeholders across the business, including the Trade & Activation team, Creative Capability Hub, external agency partners and the...