Job Description
Overview
We are looking for a Consumer Engagement Specialist who will report to the Consumer Engagement Team Lead, within the Latam marketing team, and who’ll be tasked to coordinate the marketing initiatives and projects for the Can-Am off‑road brand in Mexico. As part of your role, you’ll be significantly contributing to the organization’s growth and at the forefront of planning and executing the projects that are part of the local strategy supporting the full marketing funnel campaign.
OpportunitiesYou’ll have the opportunity to deploy the full funnel 360º go‑to‑market plan in the region, including:
- Paid media (digital and off‑line).
- Earned Media (partnerships, influencers and PR).
- Owned media (social organic, CRM and Website).
- Trade shows, events and brand activations.
Coordinate all marketing activities related to the Can‑Am brand in Mexico, from planning to execution.
Work collaborativ...