Job Description
À propos du poste
Your main mission will be to manage marketing projects related to the brand portfolio in collaboration with and under the supervision of the brand manager, following three key principles:
Providing the company with an understanding of consumers’ needs, expectations and behaviours for their product lineActively participating in the marketing strategy; designing and implementing activation plans for their product lineClosely monitoring the performance of their brands and of the competition through secondary data analysisMore specifically, the Marketing Intern will be expected to:
Monitor and analyze the performance of the brands and markets concerned (ad hoc panels and surveys + competitive intelligence), predict their evolution (sales forecasts) and make recommendationsManage the brand on a daily basis: develop, implement and monitor various activation components (promotion, packaging, pr...