Marketing Cloud Specialist

Are you a Salesforce Marketing Cloud expert who loves both building a platform and driving high-impact campaigns? This role is for you.

Your day-to-day mission

• Configure, operate, and evolve the SFMC environment (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio) and ensure platform governance (Business Units, permissions, suppressions).
• Develop and optimize high-ROI automated journeys (upsell, retention, reactivation).
• Write SQL queries and AMPscript scripts for advanced segmentation and personalization.
• Ensure complete QA for every campaign before deployment (email and SMS).
• Contribute to building the 360° customer view in Data Cloud and leverage transactional and behavioral data in activations.
• Manage and improve CRM performance dashboards in Datorama or Tableau, and produce analyses and A/B tests to guide decisions.
• Maintain in...