Marketing And Communications Specialist - 1 Year Contact

Job DescriptionWe are seeking a Marketing and Client Communications Specialist who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients.The ideal candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.Job ResponsibilitiesDigital Strategy & Campaign ManagementImplement integrated content strategies across WeChat Official Accounts, RedNote, and China search engines.Plan and manage WeChat and search marketing campaigns to enhance client visibility and engagement.Support paid media strategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.Conduct regular social listening, competitor benchmarking, and trend analysis to identify new opportunities.Assist in proposal creation and campaign ideation for both ongoin...