Mastercard
Manager, Product Specialist Sales - SME
Job Description
Title & Summary
Manager, Product Specialist Sales - SME
Responsibilities
- Understand market, cluster, and organizational priorities and translate them into actionable solution strategies, ensuring alignment with global, regional and local objectives.
- Execute the commercialization strategy for the Small and Medium Enterprises (SMEs) segment in the Brazilian market, acting end to end across the sales process for SME solutions, including the development of sales enablement materials, training programs, sales playbooks, customer events, and relationship building initiatives.
- Support the development and execution of marketing strategies for the SME segment, partnering closely with Marketing and Communications teams on media campaigns, events, CRM initiatives, and demand generation activities.
- Conduct market studies and discovery initiatives, deliver benchmarks and analytical tools to support the SME strategy, including mar...