Sandman Hotel Group
Manager of Digital Marketing & CRM
Job Description
Join Northland Properties Corporation as the Manager of Digital Marketing & CRM, driving engagement strategies through advanced analytics and segmentation techniques. Currently seeking a full-time candidate.
In this role, you'll focus on using data to integrate effective marketing initiatives across a multi-brand portfolio. Collaborating with various teams, your leadership will refine guest engagement strategies, focusing heavily on email marketing and performance metrics. The role combines both strategic planning and hands-on execution in a dynamic hospitality group.
Key Responsibilities:
• Develop and implement innovative digital marketing strategies
• Evolve and manage the CRM ecosystem thoroughly
• Implement personalized customer segmentation
• Drive opportunities through targeted marketing initiatives
• Oversee comprehensive email marketing campaigns
Requirements:
• In-depth knowledge of CRM platforms and audience management
• Expertise in lifecycle m...
In this role, you'll focus on using data to integrate effective marketing initiatives across a multi-brand portfolio. Collaborating with various teams, your leadership will refine guest engagement strategies, focusing heavily on email marketing and performance metrics. The role combines both strategic planning and hands-on execution in a dynamic hospitality group.
Key Responsibilities:
• Develop and implement innovative digital marketing strategies
• Evolve and manage the CRM ecosystem thoroughly
• Implement personalized customer segmentation
• Drive opportunities through targeted marketing initiatives
• Oversee comprehensive email marketing campaigns
Requirements:
• In-depth knowledge of CRM platforms and audience management
• Expertise in lifecycle m...