Canada Post / Postes Canada
Manager, Integrated Marketing and Channels
Job Description
Job Description
Reporting to the Director, Integrated Marketing and Channels, the Manager, Integrated Marketing and Channels orchestrates marketing campaign initiatives across various channels to drive brand awareness, customer acquisition and retention, and optimize return on investment (ROI). The Manager manages agency partnerships, providing clear briefs and managing projects efficiently. A highly collaborative role, the Manager works closely with Content and Marketing Strategy teams to create a cohesive brand experience. The Manager further collaborates with Sales, Product, and Marketing teams to identify key customer engagement opportunities, with a focus on comprehensive testing initiatives and staying abreast of industry trends to maximize product and solution consideration through data‑driven insights. Job Responsibilities
Develops and executes marketing campaigns across multiple channels including search engine optimization (SEO), search engine marketing (SEM...
Reporting to the Director, Integrated Marketing and Channels, the Manager, Integrated Marketing and Channels orchestrates marketing campaign initiatives across various channels to drive brand awareness, customer acquisition and retention, and optimize return on investment (ROI). The Manager manages agency partnerships, providing clear briefs and managing projects efficiently. A highly collaborative role, the Manager works closely with Content and Marketing Strategy teams to create a cohesive brand experience. The Manager further collaborates with Sales, Product, and Marketing teams to identify key customer engagement opportunities, with a focus on comprehensive testing initiatives and staying abreast of industry trends to maximize product and solution consideration through data‑driven insights. Job Responsibilities
Develops and executes marketing campaigns across multiple channels including search engine optimization (SEO), search engine marketing (SEM...