Cogeco Inc.

Lead, Media Performance

📍 Location
montreal (administrative region), qc
⏰ Job Type
Full-time
📅 Posted
May 31, 2026
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Job Description

Lead, Media & Performance

We are seeking a dynamic leader to head media strategy and operations, blending data-driven insight with creative execution to fuel growth for our digital brand.

Responsibilities

  • Own media planning, media budget, forecasting, and media operations roadmap.
  • Continuously test, optimize, and allocate budgets across the media mix to drive conversions and uncover new growth levers.
  • Collaborate with media agency and internal teams (Product, Brand, Data Science, Creative) to build and deploy 360‑degree media strategies, bridging the gap between “gorgeous ads” and “high‑converting assets.”
  • Drive data‑led insights by translating complex media and attribution data into actionable business insights; ensure every dollar spent is tracked via GTM and analytics.
  • Cultivate a growth mindset: share wins and productive failures while continuously leaning into new business needs and growth opportunities.
  • ...

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