Socotra, Inc.
Lead Analyst for Marketing Insights
Job Description
Join Lyft's Marketing Analytics team as a Lead Analyst to transform complex data into actionable marketing insights. This hybrid position emphasizes campaign performance and strategy.
As a Lead Analyst at Lyft, you will play a key role in driving marketing decisions through strategic analysis. The perfect fit has 3+ years in analytics and experience with A/B testing and SQL. Your contributions will shape business impact by connecting marketing performance to customer engagement.
Key Responsibilities:
• Conduct thorough analysis of business issues and data trends
• Measure marketing campaign effectiveness and ROI
• Develop dashboards to track marketing performance metrics
• Execute experiments to support strategic hypotheses
• Translate technical data into clear narratives
Requirements:
• Relevant degree focused on analytics or statistics
• 3+ years in a data analytics role within marketing
• Advanced skills in data visualization, particularly Tableau
As a Lead Analyst at Lyft, you will play a key role in driving marketing decisions through strategic analysis. The perfect fit has 3+ years in analytics and experience with A/B testing and SQL. Your contributions will shape business impact by connecting marketing performance to customer engagement.
Key Responsibilities:
• Conduct thorough analysis of business issues and data trends
• Measure marketing campaign effectiveness and ROI
• Develop dashboards to track marketing performance metrics
• Execute experiments to support strategic hypotheses
• Translate technical data into clear narratives
Requirements:
• Relevant degree focused on analytics or statistics
• 3+ years in a data analytics role within marketing
• Advanced skills in data visualization, particularly Tableau