Job Description
Job Purpose and Impact
The LATAM Strategic Marketing Director (Meats & Other Proteins) is responsible for defining and executing marketing strategies that drive sustainable growth, profitability, and market share for the processed meats and protein portfolio across Food LATAM markets. This role leads the brand portfolio strategy, strengthens brand value propositions, and accelerates growth through innovation for key brands including Bucanero, Campollo, and Kimby.
The position requires strong strategic and analytical capabilities, deep consumer and category understanding, and close cross‑functional collaboration to ensure successful delivery of business objectives.
Key Accountabilities
Category Strategy
• Develop and implement the category marketing strategy for LATAM aligned with business objectives.
• Analyze market trends, consumer insights, and competitive landscape to identify growth oppo...