KuCoin Exchange
KOL Business Development Manager (LATAM)
Job Description
Responsibilities
- Build and manage relationships with KOLs, influencers, content creators, and affiliate partners across LATAM (YouTube, TikTok, X, Telegram, local crypto communities);
- Identify, onboard, and scale high‑performing affiliates to drive user acquisition for cloud mining products (hashrate / mining plans);
- Lead end‑to‑end campaign execution: outreach, negotiation, content planning, tracking setup, and performance optimization;
- Collaborate with marketing, product, and compliance teams to ensure localized, compliant, and effective campaigns ;
- Monitor partner performance, market trends, and competitor activity to continuously improve conversion and ROI.
- Strong understanding of LATAM crypto and social media landscape (especially Brazil, Mexico, Argentina);
- Proven experience in KOL / affiliate BD, influencer marketing, or partnerships