Job Description
About the Role
We are seeking a talented and motivated Marketing Analyst - Comms who thrives in a dynamic, fast-paced environment. The Marketing Analyst - Comms sits at the intersection of data, CRM strategy, and AI-driven efficiency. You will own work from end-to-end, dive into campaign operations across multiple channels, spot friction, and design smarter ways forward. The role involves deep engagement with Braze and performance data to identify gaps and opportunities, as well as applying AI tools to increase scalability.
What You’ll Do
- CRM Campaign Execution & Analysis
- Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
- Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
- Develop segmentation strategies and personalized comms that improve activation, engagement, and retention.
- Support A/B test de...