Job Description
Responsibilities
- Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
- Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
- Combine internal data, market research, and seller/buyer input to generate meaningful insights that drive new growth opportunities or improve efficiency.
- Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross‑functional teams (including R&D tech) to co‑develop cohesive and effective campaigns.
Qualifications
Minimum Qualifications:
- Minimum of 3 years in growth/deman...