Canadian Tire
Influencer Marketing & Content Specialist
Job Description
What you''ll do
The Influencer Marketing & Content Specialist acts as a strategic and operational pillar in enhancing the visibility of Sports Experts and Atmosphere, actively contributing to strategic vision and content planning, in close synergy with social media, public relations, and the sponsorship portfolio.
Both a strategist and an operational lead, this role designs and deploys influencer, public relations, and experiential ecosystems that generate measurable value for campaigns, partners, and sponsorships, while ensuring a consistent and distinctive brand voice across all touchpoints.
Reporting to the Partnerships Manager, this role is responsible for designing, orchestrating, and optimizing highu2011performance integrated strategies, in collaboration with internal teams, partner agencies, and talent.
Key Responsibilities
Define, lead, and evolve the influencer marketing strategy in close alignment with content and social media strategies, based on business obje...
The Influencer Marketing & Content Specialist acts as a strategic and operational pillar in enhancing the visibility of Sports Experts and Atmosphere, actively contributing to strategic vision and content planning, in close synergy with social media, public relations, and the sponsorship portfolio.
Both a strategist and an operational lead, this role designs and deploys influencer, public relations, and experiential ecosystems that generate measurable value for campaigns, partners, and sponsorships, while ensuring a consistent and distinctive brand voice across all touchpoints.
Reporting to the Partnerships Manager, this role is responsible for designing, orchestrating, and optimizing highu2011performance integrated strategies, in collaboration with internal teams, partner agencies, and talent.
Key Responsibilities
Define, lead, and evolve the influencer marketing strategy in close alignment with content and social media strategies, based on business obje...