Zeekr International
Head of Marketing (Canada, Geely Auto Brand)
Job Description
Key Responsibilities Brand
New Geely brand building in Local market
Management and ensurance of qualified suppliers, digital agency, advertising agency, Influencers and media to support Geely brand.
Planning, management, organization and execution of events, especially the launching event in 2024
Responsible for the brand strategy of Geely with proper positioning in Local market
Marketing
Generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
Target market definition for different segment and portfolio, explore and deep insight into market opportunities
Development and implementation of promotion strategy and Customer loyalty.
Budget management and work equipment management.
Homologate image and process control
Digital
Generation and implementation of brand CRM
Generation of strategies to increase conversion % in...
New Geely brand building in Local market
Management and ensurance of qualified suppliers, digital agency, advertising agency, Influencers and media to support Geely brand.
Planning, management, organization and execution of events, especially the launching event in 2024
Responsible for the brand strategy of Geely with proper positioning in Local market
Marketing
Generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
Target market definition for different segment and portfolio, explore and deep insight into market opportunities
Development and implementation of promotion strategy and Customer loyalty.
Budget management and work equipment management.
Homologate image and process control
Digital
Generation and implementation of brand CRM
Generation of strategies to increase conversion % in...