Antal International
Head of Marketing
Job Description
Job Description Act as a subject matter expert for assigned media assets and respective markets. Allocate marketing budgets to integrated channels and platforms with high returns. Analyse marketing initiatives to improve marketing effectiveness and ROI. Approve marketing budgets based on marketing priorities and analysis of return on investment (ROI). Approve partnerships with agencies for marketing communications based on creative and commercial considerations. Develop media plans and campaign pricing by collaborating with business and sales teams. Develop new approaches to community engagement to enhance customer experience and loyalty. Drive creation of marketing budgets based on marketing strategy. Drive the use of database management for marketing automation, customer profiling and automated benchmarking. Drive the use of innovative approaches to develop cutting edge campaigns. Establish ...