Job Description
Description
As the SCPM Geo Leader, you will serve as the Single Threaded Leader” (STL) for AWS marketing in your geography, informing and influencing the full marketing investment across digital, events and ABM to maximize impact in your region. You work backwards to drive key marketing outputs (e.g., perception, MEP metrics) from brand to demand across channels. You are a fierce advocate and “voice of the customer” representing the sale leadership and more importantly the growth targets of the geo. You represent marketing outcomes that deliver revenue to the sales leader on behalf of WW Marketing. You directly own Account Based Marketing and influence the digital; event marketing and other Marketing program/ investments on behalf of your region. You will drive the regional ABM strategy while serving as the single point of accountability for representing your Geo back to all marketing teams.
Amazon Leadership Principles Alignment
This role particularly emphasizes:
• ...
As the SCPM Geo Leader, you will serve as the Single Threaded Leader” (STL) for AWS marketing in your geography, informing and influencing the full marketing investment across digital, events and ABM to maximize impact in your region. You work backwards to drive key marketing outputs (e.g., perception, MEP metrics) from brand to demand across channels. You are a fierce advocate and “voice of the customer” representing the sale leadership and more importantly the growth targets of the geo. You represent marketing outcomes that deliver revenue to the sales leader on behalf of WW Marketing. You directly own Account Based Marketing and influence the digital; event marketing and other Marketing program/ investments on behalf of your region. You will drive the regional ABM strategy while serving as the single point of accountability for representing your Geo back to all marketing teams.
Amazon Leadership Principles Alignment
This role particularly emphasizes:
• ...