Manulife Financial
Head of Digital Measurement & Analytics
Job Description
Join Manulife as Senior Manager of Measurement & Insights in Toronto, driving analytics-led marketing strategies in a hybrid role. Lead a talented team in transforming data into actionable insights for business growth.
This role focuses on enhancing digital sales performance through improved marketing measurement and insights. You will partner with various departments to ensure a unified approach to analytics, setting standards for performance measurement and cultivating a data-centric culture within the organization. Your leadership qualities will be key in fostering a high-performing analytical environment.
Key Responsibilities:
• Implement advanced analytics frameworks for marketing measurement
• Create compelling visualizations and data narratives for leaders
• Align segment strategies with actionable data insights
• Collaborate with IT and marketing for connected data solutions
• Lead a high-performing analytics team focused on results
Requirements:
• Ov...
This role focuses on enhancing digital sales performance through improved marketing measurement and insights. You will partner with various departments to ensure a unified approach to analytics, setting standards for performance measurement and cultivating a data-centric culture within the organization. Your leadership qualities will be key in fostering a high-performing analytical environment.
Key Responsibilities:
• Implement advanced analytics frameworks for marketing measurement
• Create compelling visualizations and data narratives for leaders
• Align segment strategies with actionable data insights
• Collaborate with IT and marketing for connected data solutions
• Lead a high-performing analytics team focused on results
Requirements:
• Ov...