Job Description
In this role, you can expect to:
ASO Strategy & Execution
Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.AI-Driven Workflows: Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.Storefront Operations: Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.Creative & Keyword Optimization: Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.Launch Readiness (New Title): Lead ASO requirements for new game preparation, including soft launch testing ro...