Growth Marketing Lead

Position: Manager – Performance Marketing

What you will do:

Own end-to-end performance marketing execution across key paid channels such as Google Ads and Meta Ads

Plan, execute, and optimize campaigns across search, display, video, and app campaigns (UAC/PMax)

Drive continuous experimentation to improve core performance metrics like CAC, ROAS, and conversion rates

Analyze campaign performance using tools like Google Analytics, Firebase, Appsflyer, and Singular

Monitor and optimize marketing spends to maximize ROI and scale campaigns efficiently

Identify trends, insights, and growth opportunities across existing and new paid channels

Work closely on app performance and user acquisition funnels, improving conversion across key touchpoints

Collaborate with creative teams to test and scale UGC (User

Generated Content) creatives for better performance

Conduct com...