Job Description
As a Merchandising Marketing Manager, you will be the strategic architect of high-impact end-to-end merchandising strategies, designed to create a magical user experience from awareness to conversion, maximizing offer growth on the client Eats platform.
What You’ll Do
- Architect end-to-end merchandising strategies that move users through the full marketing funnel from awareness to purchase.
- Optimize and recommend in-app merchandising surface opportunities to improve the user offer journey to drive industry-leading conversion rates.
- Analyze, review and recommend best in class offer structures based on order growth and merchant feasibility and industry best practices.
- Partner with Product teams to identify and advocate for UX improvements that enhance the digital shopping experience for future campaigns.
- Execute end to end consumer demand campaigns, including audience segmentation, CRM execution and analyzing campaign performa...