AutoTrader.ca
Group Business Director
Job Description
Overview
The Group Business Director will spearhead AutoTrader.ca’s efforts and transformation of our Media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader new product suites. They will advocate for AutoTrader.ca, highlighting Automotive Consumer insight and the expertise establishing a strong Media strategy. The successful candidate will work with OEMs and Agency partners to position the value of our various Media/Advertising Products and help AutoTrader.ca become a trusted partner across multiple facets of their marketing function. Key Areas of Responsibility
Strategic Relationships (25%): Build and maintain strategic relationships at senior marketing level – VP & C-Suite, within major auto OEMs & Agencies; understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the wider business of revenue opportunities and product enhancements. Media plannin...
The Group Business Director will spearhead AutoTrader.ca’s efforts and transformation of our Media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader new product suites. They will advocate for AutoTrader.ca, highlighting Automotive Consumer insight and the expertise establishing a strong Media strategy. The successful candidate will work with OEMs and Agency partners to position the value of our various Media/Advertising Products and help AutoTrader.ca become a trusted partner across multiple facets of their marketing function. Key Areas of Responsibility
Strategic Relationships (25%): Build and maintain strategic relationships at senior marketing level – VP & C-Suite, within major auto OEMs & Agencies; understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the wider business of revenue opportunities and product enhancements. Media plannin...