Brown-Forman
Global Head of Marketing- Benriach & Slane
Job Description
**Meaningful Work From Day One**
Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth.
Internally your title will be Senior Global Brand Manager **-** Benriach & Slane. The working style for this role will be 4 days a week in the office and Fridays at home.
**What You Can Expect**
● Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane
● Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks
● Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning
...
Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth.
Internally your title will be Senior Global Brand Manager **-** Benriach & Slane. The working style for this role will be 4 days a week in the office and Fridays at home.
**What You Can Expect**
● Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane
● Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks
● Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning
...