GenAI Content Marketing Strategist (Medellín)

The GenAI Content Marketing Strategist is responsible for integrating Generative AI into all aspects of the organization’s digital content marketing activities, including both external (customer-facing) initiatives and internal (operational) processes.

Responsibilities

Lead the integration of Generative AI into digital marketing processes, driving efficiency and personalization. Responsible for the delivery of human and AI content solutions ranging from copywriting, content planning, creation, strategy, research & analytics processes. Design and implement AI-driven solutions to optimize performance and automate key marketing operations. Collaborate proactively with cross‑functional teams to ensure seamless AI technology integration into existing systems. Stay updated with the evolving AI landscape, implementing best approaches to marketing challenges. Provide ongoing training and support to teams on AI tools and strategies, fostering a culture of innovation. Est...