Job Description
About the Role
Are you an Oracle Eloqua expert who thrives on building complex B2B marketing ecosystems? We are looking for a Functional Analyst based in Mexico to lead the orchestration of automated campaigns and drive marketing excellence through the Eloqua platform.
Key Responsibilities- Platform Configuration: Set up and manage Eloqua defaults, including email templates, landing pages, and subscription management.
- Campaign Orchestration: Build, test, and launch end‑to‑end automated marketing campaigns and complex program workflows (Email, SMS, Web, Display).
- Data Strategy & Segmentation: Develop target audience segments, manage contact data hygiene, and oversee secure data imports/exports.
- Analysis & Insights: Create and distribute standard and custom reports to analyze campaign performance and ROI (e.g., click‑through rates, conversions).
- System Administration: Manage user accounts, security settings, and permissions ...