Job Description
The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. In this role, the individual will be responsible for creating high‑impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle, cross‑selling, client retention/expansion etc. This role will serve as the liaison between Marketing and client‑facing practice and sales teams to ensure alignment of priorities, as well as monitor and report program performance. This role will also ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion.
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