Executive Director, Head of Business Marketing (DBS Private Bank and Treasures Private Client)

Executive Director, Head of Business Marketing (DBS Private Bank and Treasures Private Client)-(250000D0)

Business Function

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Responsibilities

1. Branding, Customer Value Propositions and the Wealth Continuum

Distinct positioning – ensure clear and differentiated branding and customer value propositions for DBS Private Bank and DBS Treasures Private Client that will allow both offerings to be clearly differentiated in the market and within the Bank on the Wealth Continuum.

Strong and consistent branding across all cli...