Email Marketing Specialist

About us We're a fast-growing 8-figure DTC pregnancy & skincare brand selling to customers in the US, Australia, Canada & UK. The opportunity We're bringing email in-house. You'll own the entire lifecycle program — strategy, calendar, copy, Klaviyo build, segmentation, deliverability, A/B testing, reporting, and SMS — with a designer supporting you on creative. You'll work directly with the founder and have full authority over the channel. What you'll own Monthly campaign calendar and quarterly email strategy aligned to product launches, promotional periods, and retention goals Copywriting for all campaigns and flows — subject lines, preview text, body, CTAs Klaviyo build: campaigns, flows, segments, forms, A/B tests, suppression logic Core flow architecture and ongoing optimization: welcome, browse abandon, cart/checkout abandon, post-purchase, winback, replenishment, VIP List health and deliverability: SPF/DKIM/DMARC, warming, sender reputation, engagement-based segmentation, inbox p...