SAP Fioneer
Divisional Marketing Manager (m/f/d) Lending
Job Description
As Divisional Marketing Manager, Lending, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.
You will collaborate closely with a centralized global marketing team ( specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR) , to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
Key Responsibilities
- Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
- Create clear sol...