Director, North America PR

Overview

Director, North America PR at lululemon. Role focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America.

Responsibilities

• Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers.
• Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives.
• Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibili...