Resonaite
Director Marketing Technology
Job Description
Our client in the non-profit sector is seeking a
Director, Marketing Technology & Experience
to lead the strategy, evolution, and optimization of their digital fundraising and supporter engagement ecosystem.
This role owns the end-to-end CRM and marketing technology landscape, driving personalization, automation, and data-driven engagement across donor journeys while enabling fundraising growth and operational effectiveness.
Responsibilities
Define and lead the multi-year strategy and roadmap for marketing technology, personalization, and digital engagement capabilities.
Own the end-to-end CRM and marketing ecosystem, including Salesforce Nonprofit Cloud, Salesforce Marketing Cloud, Raiser’s Edge NXT, and Engaging Networks.
Define target-state architecture and operating models across CRM, marketing automation, and digital engagement platforms, ensuring seamless integration and scalability.
Drive alignment between C...
Director, Marketing Technology & Experience
to lead the strategy, evolution, and optimization of their digital fundraising and supporter engagement ecosystem.
This role owns the end-to-end CRM and marketing technology landscape, driving personalization, automation, and data-driven engagement across donor journeys while enabling fundraising growth and operational effectiveness.
Responsibilities
Define and lead the multi-year strategy and roadmap for marketing technology, personalization, and digital engagement capabilities.
Own the end-to-end CRM and marketing ecosystem, including Salesforce Nonprofit Cloud, Salesforce Marketing Cloud, Raiser’s Edge NXT, and Engaging Networks.
Define target-state architecture and operating models across CRM, marketing automation, and digital engagement platforms, ensuring seamless integration and scalability.
Drive alignment between C...