Lightspeed Commerce
Director, Growth Marketing
Job Description
Hi there, thanks for stopping by! Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
What You’ll Be Doing
Owning the strategy, performance, and leadership of four core teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics, Marketing AI.
Lead and develop teams: Oversee and grow a high-performing global team across MAT, CRO, AI and Data, fostering collaboration, accountability, and innovation.
Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals.
Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts.
Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns.
What You’ll Be Doing
Owning the strategy, performance, and leadership of four core teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics, Marketing AI.
Lead and develop teams: Oversee and grow a high-performing global team across MAT, CRO, AI and Data, fostering collaboration, accountability, and innovation.
Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals.
Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts.
Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns.