Director, Franchise Marketing Analytics
Job Description
About Electronic Arts
Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Director, Franchise Marketing Analytics
Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)
Reporting To: Senior Director, Franchise Marketing Analytics & Enablement
Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.
Impact
You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to ...