Digital Strategist

Location: This role could be located in Toronto, ON or Halifax, NS

Reporting to the Media Director, the Digital Media Strategist will use their knowledge and expertise to build effective multi‑channel digital campaigns that support client’s objectives and exceed business goals. The Digital Media Strategist will work very closely with the client service team to provide an integrated and holistic approach to client’s campaign goals and objectives.

Key Responsibilities:

• Use data and research to determine the best digital solutions to meet client’s business objectives and goals.
• Establish conversion points, measurements of success, and campaign KPIs.
• Plan, manage, and execute paid search, social and digital media, in collaboration with team members.
• Present digital marketing recommendations to clients and manage communication pertaining to digital media.
• Monitor campaign performance to make actionable rec...